Build the Future
of Play.

Power Every Partnership

Particula designs beautifully crafted physical consumer products that combine hardware, software, AI, and digital experiences. Over the past nine years, we've shipped more than one million products worldwide, built an award-winning global consumer brand, and established partnerships with leading retailers and some of the world's most recognized brands.

We're looking for an experienced B2B channel marketer to help our commercial teams win in every market.

Own the marketing that equips retailers, distributors, licensing partners, brokers, and strategic partners to sell Particula more effectively. Create best-in-class sales collateral, retailer presentations, merchandising assets, launch toolkits, trade marketing campaigns, partner communications, and go-to-market materials that drive sell-in and sell-through.

Partner closely with the CEO, Chief Business Officer, and U.S. Sales team to turn every commercial opportunity into a stronger customer experience and a stronger business outcome.

You bring

Experience in B2B, channel, trade, or partner marketing within consumer products, exceptional storytelling and presentation skills, strong commercial instincts, and a track record of creating marketing that helps sales teams and partners win.

Particula is pioneering Physical-AI for play, learning and growth, creating connected experiences that bring together physical play and smart technology. All of our products are first of their kind, with unique and creative tech solutions to make them feasible, manufacturable, reliable and affordable.

We've grown from one flagship product into four product lines, GoCube, GoChess, GoDice and GoBalance, and we're continuing to expand into new products and categories, including licensed products with global franchises like Harry Potter.

Our products combine mechanical and electronic design, microcontrollers, robotics, plastic injection molding, wireless technologies, firmware, signal processing, power management, sensors and more.

We're looking for a super VP R&D to help us build what comes next, improve our existing products, lead a multidisciplinary team, and bring products to life through mass production with our manufacturing partners in China.

This role is centered on electronics and hardware: system architecture, schematics, PCB design and layout, hardware-firmware integration, sensors, wireless and power. You'll also need strong mechanical understanding to make good system-level decisions and work effectively with our mechanical team.

This is not only an oversight role. You'll be close to the work, reviewing schematics and layouts yourself, prototyping, debugging on the bench and running tests, whether directly or alongside the team and external specialists.

We're looking for a maker at heart: someone deeply curious about how things work, who loves experimenting, building and solving technical problems. Maybe you build things for fun, spend time in maker communities, or mentor FIRST Robotics Competition or FIRST LEGO League teams. You're the kind of person who sees an ambitious idea and immediately starts thinking about how to make it possible.

The Role

New Products

We have ambitious ideas for new products. The VP R&D figures out how to make them real.

You'll research what's possible, evaluate different technologies and approaches, determine feasibility, define the system architecture, and lead the multidisciplinary engineering required to turn an idea into a product that works and can be manufactured at scale.

Existing Products

We've developed four product lines and delivered one million units that continue to be manufactured and sold worldwide. You'll support and improve these products, solve technical issues raised by customers, design new variations, and work with our operations team and manufacturing partners on ongoing improvements.

What You Will Do

• Take new product ideas from early concept through technical feasibility, system architecture, prototyping, testing and mass production.
• Research and evaluate technologies, build rapid prototypes and determine the best technical approach for new products.
• Define technical specifications and key parameters, including cost, risk, feasibility and engineering tradeoffs.
• Lead development across electronics, firmware, mechanical systems, sensors, wireless/connectivity, algorithms and control systems.
• Identify technical challenges early and make the engineering tradeoffs required to meet product, cost, quality, reliability and manufacturability requirements.
• Lead internal engineers and external specialists, engineering studios and development partners.
• Work closely with Product, Industrial Design and Software to bring the complete product together.
• Lead the transition from design through mass production, including design for manufacturing and assembly, tooling, sourcing, quality assurance and test automation, regulatory testing and certification, production readiness, and engineering support during production with our manufacturing partners in China.
• Build the R&D team and capabilities Particula needs as we grow.

Who You Are

• 10+ years of R&D/engineering experience developing complex physical products.
• Deep expertise in electronics and hardware, including system architecture, schematics, PCB design and layout, hardware-firmware integration, sensors, wireless/connectivity and power, with strong mechanical and systems-level understanding.
• Hands-on technical ability and willingness to personally dig into problems, prototype, test and debug when needed.
• Experience taking physical products end-to-end, from early concept and feasibility through engineering, prototyping, design for manufacturing and mass production.
• Experience leading multidisciplinary R&D or engineering teams, as well as external specialists and development partners.
• Experience working directly with overseas manufacturing partners on design for manufacturing, tooling, sourcing and mass production. Experience working with factories in China is a strong advantage.
• A background in robotics, consumer electronics, connected devices, defense technology, or an engineering studio that develops products end-to-end. Experience developing mass-market consumer products is a strong advantage.

Please add and upload a cover letter with your CV letting us know why you are interested in this role, why you are interested in working at Particula, and why you believe you are a strong fit. Please also describe some examples of products you have developed and your role in building them.

Build the Future of Play

Particula designs beautifully crafted consumer products that combine hardware, software, artificial intelligence, and digital experiences. We've shipped more than one million products worldwide, built an award-winning global brand, and established partnerships with leading retailers and some of the world's most recognized brands.

We're looking for a General Manager, U.S. Sales to lead our next stage of retail growth.

Working closely with our Chief Business Officer, you'll lead Particula's commercial presence in the U.S. You'll strengthen our growing sales organization, deepen relationships with retailers and partners, develop new licensing and commercial opportunities, and help execute our next stage of growth.

You're the kind of commercial leader who gets the meeting. You know who to call, how to build trust quickly, and how to turn relationships into long-term business. You see opportunities before they're obvious, open doors that others can't, and know when your personal involvement is what moves the deal forward. You build great teams.

Your Playbook

• Grow Retail. Expand existing retail partnerships while opening new strategic accounts across the U.S.
• Open Doors. Develop licensing opportunities, strategic partnerships, and commercial relationships that expand the Particula brand and accelerate growth.
• Lead From the Front. Own the biggest customer conversations, negotiate high-impact opportunities, and represent Particula throughout the U.S. market.

Build the Sales Machine

Build on the strong foundation already in place by strengthening our U.S. sales organization and adding exceptional talent where needed. Develop the team, create accountability, and build a high-performing commercial organization ready to win across the U.S. retail market. Personally own key retail relationships and help close the company's biggest opportunities.

• Think Like an Owner. Stay close to customers, competitors, and market trends, bringing opportunities and insights back to the business.

Grow Particula Across Europe

Particula designs beautifully crafted physical consumer products that combine hardware, software, AI, and digital experiences. Over the past nine years, we've shipped more than one million products worldwide, built an award-winning global consumer brand, and established distribution across Amazon, major retailers, DTC, and strategic licensing partnerships.

We're looking for an experienced retail sales leader to accelerate Particula's growth and expand our retail footprint.

Own retail sales across distributor and retailer relationships, account growth, sell-in, trade planning, and commercial execution. Identify new opportunities, grow existing accounts, and work closely with marketing to turn retail placement into sustained sales.

You bring

Deep consumer products, toys, or consumer electronics experience, strong retailer and distributor relationships, and a track record of opening and growing major accounts.

Particula is pioneering Physical AI for play, learning and growth, creating connected experiences that bring together physical play and smart technology.

We've grown from one flagship product into four product lines, GoCube, GoChess, GoDice and GoBalance, and we're continuing to expand into new products and categories, including licensed products with global franchises like Harry Potter. Our products are sold around the world and have been recognized by WIRED, Forbes and The Wall Street Journal.

Particula is a lean, fast-moving team where technology, hardware and consumer product design meet, and where the finance function has to keep pace with a company scaling quickly across new product lines, licensing deals and international markets.

The Role

As Controller, you will own Particula's financial close, reporting and controls, the backbone that lets a fast-growing, multi-product company scale with confidence. You'll work closely with the CFO on everything from monthly close to investor reporting, while bringing structure and automation to a finance function that is being built out.

We're looking for someone hands-on who is comfortable working directly across the finance function and continuously looking for ways to improve how we work.

What You Will Do

• Own the monthly and annual close process end to end.
• Manage payroll processing and related compliance.
• Prepare annual financial reports and statutory filings.
• Manage the annual audit process and the relationship with external auditors.
• Prepare investor reports and support board/investor materials.
• Build and maintain financial controls and processes as the company scales.
• Partner with the CFO on budgeting, forecasting and cash management.
• Identify opportunities to automate and streamline finance processes, including through AI and other tools.
• Oversee the bookkeeping and AP functions.

Who You Are

We're looking for someone with great character and strong interpersonal skills, a positive team player who makes the people around them better. You should be independent and comfortable working without close supervision. We want someone who asks questions, pushes to understand why a task is done a certain way, and is willing to challenge the current state and existing processes rather than just maintain them.

You're a strong performer with a genuine hunger to learn and grow and a tech-oriented mindset, someone who sees automation and better tooling as part of the job.

Requirements

• 5+ years of finance and accounting experience, including hands-on experience as a Controller or Assistant Controller in a startup environment.
• Israeli CPA.
• Strong knowledge of Israeli GAAP.
• Very strong Excel skills.
• Strong analytical skills.
• Financial process management experience, including month-end close, payroll, annual reports and investor reports.
• Experience preparing and managing tax reporting, including VAT and corporate tax, and liaising with tax authorities.
• Experience with an ERP/accounting system used by Israeli startups, such as Priority, NetSuite or SAP Business One.
• Strong communication and presentation skills.
• Excellent written and spoken English.
• Proven comfort adopting AI tools in day-to-day work.

Strong Advantages

• Big 4 experience.
• Experience with inventory and COGS accounting, including manufacturing cost accounting.
• Multi-entity and multi-currency consolidation experience.
• US GAAP experience.
• Due diligence experience.
• Familiarity with multi-jurisdiction VAT/sales tax, given Particula's EU, UK and US distribution.
• Hebrew proficiency. Strong Hebrew is preferred but not required.

Other Details

• Location: Israel (Netanya HQ), generally on-site with light hybrid flexibility.
• Reports to: CFO.
• Employment type: Full-time.
• Start date: Immediate.